Auler Family Announces New Wine Brand,
PERFECT 10

Austin, TX-Chad Auler proudly announces the Chad Auler proudly announces the TX expansion of the Auler family's wine portfolio of brands to now include PERFECT 10. PERFECT 10 is a new foray into the premium California wine category for the Aulers. PERFECT 10 is a brand that includes a Chardonnay and Merlot from the Monterey and Paso Robles appellations, respectively.

Chad Auler, Vice-President of the family partnership, conceived the PERFECT 10 brand, realizing that wine consumers are continually looking for unique, different and exciting products. In addition, wine drinkers are more conscious of packaging and price points than ever before. Quality wine, packaging and price are the driving forces behind delivering to the consumer what they want.PERFECT 10.

"PERFECT 10 is a concept. We wanted to bring this concept to the wine industry by producing an exceptional wine that has a retail price around $10," said Chad Auler.

Thus, the concept of PERFECT 10-the prefect wine for $10. In addition, the PERFECT 10 concept draws on the comparisons that have been made throughout time between a great wine and a beautiful woman. Like a fine wine, the classy elegance of a great woman is a thing of beauty, and that elegance is depicted in the label designs. The labels are the talented work of an Austin artist.

After development of the brand concept, Mr. Auler decided to designate the 2002 Merlot as "Brunette" and the 2003 Chardonnay as "Blonde." Feminine descriptors such as charm, grace, fi nesse and character are often used to describe blondes and brunettes, as well as our Blonde and Brunette.

"Wine should be fun and part of a healthy lifestyle," said Auler, "and I hope that I can create a fun and healthy debate between Blonde and Brunette."

PERFECT 10 Blonde and Brunette should be available in retail stores and restaurants across the state of Texas beginning May 14th. Let the debate begin!