Auler Family has announced a new wine brand, PERFECT 10

by Sarah Jane English

—Chad Auler introduced me to the new Blonde and Brunette in his life with promises that the Redhead was next. No, he is not collecting a harem; rather, the Auler family is expanding their line of premium wines.

Chad and I tasted the PERFECT 10 Blonde, Monterey Chardonnay and PERFECT 10 Brunette, Paso Robles Merlot during lunch at Ranch 616. Both wines are well-made, fruit forward, and nicely structured with just the right acidity to go with myriad foods. I tasted both with fried asparagus (usually difficult to match, but both wines passed the test) dipped in tomatillo and a chipotle sauce. We had both wines with salads, fried calamari, tortilla-crusted chicken, and blue cheese. They were a good match with everything. Sipped alone or with food, you couldn’t spend ten happier dollars.

Chad Auler, Vice-President of the family partnership, conceived the PERFECT 10 brand, for wine consumers who continually look for unique, quality and exciting products for a reasonable price. He also noticed the importance of packaging.

“Quality wine, packaging and price are major considerations for many consumers,” Chad told me. “These preferences translated to my idea for PERFECT 10, which draws on the comparisons throughout time between wine and beautiful women.”

Words like elegance, charm, stylish, grace and finesse are used to describe both women and wine. The labels complete the concept with appropriate artwork—a blonde and a brunette model stylishly posed.

“In accordance with the brand concept, I designated the 2002 Merlot Brunette and the 2003 Chardonnay Blonde. Wine should be fun and part of a healthy lifestyle,” Chad says, “and that is my wish in creating PERFECT 10 Blonde and Brunette wines.”

Sarah Jane English is a free-lance wine writer, wine symposium teacher, and author of four books on wine and food. www.sarahjanewineandfood.com